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Digital Marketing

Are you looking to amplify your marketing efforts to take your business to the next level? Digital marketing when done well, is a modern golden goose. Meanwhile, digital marketing when done poorly or with no strategic thought, is an expensive marketing expense.

What Is Digital Marketing?

A digital marketing campaign is an automated lead gen/sales system, which generates new customers on demand (with minimal effort from your end). This frees up your time to focus on tasks that provide the highest return for your business.

For an effective digital marketing campaign, it should be:

  1. Profitable, or it should pay for itself.
  2. Repeatable, so you can replicate results.
  3. Scalable, in order to reach more customers.

It should be your marketing and sales machine which runs 24/7 – without you working in it.

Once you have your ads, landing pages and email funnels all optimised & split tested to achieve the best results; your digital marketing campaign will convert advertising into profit.

Ideally, it should be setup as an automated system where you spend £1 to earn £2, £5, £10, £20, £50 to even £250+!

When done well, online marketing will broaden out your reach and help you to acquire more customers. More customers equate to more business revenue!

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However, it is easier said than done! Creating and running digital marketing campaigns involves a ton of work. From research, writing persuasive ad copy, creating custom landing pages to the interest level of your target audience, automating email funnels and deploying retargeting strategies to maximise your return on marketing spend.

The Biggest Secret To Digital Marketing Success:

Ultimately, a digital marketing campaign which generates you results is tailored to the interest level of your target audience. For instance, you wouldn’t send cold traffic (people who don’t know about you or your company) to your sales page. You provide value first, educate them via email* and only then, ask them to buy.

* You can use platforms such as MailChimp, GetReponse or ConvertKit to automate your email marketing funnel.

Similarly, you wouldn’t send hot traffic (people who have already achieved great results from working with you), to a landing page which encourages them opt-in for a free consultation call! Instead, you would direct them to your sales page where you would close the deal.

digital marketing

We work with only the best to get you the best results. From WordPress & Siteground to create high converting landing pages; to Google Adwords, Bing Ads, Facebook & Instagram Ads for custom and results driven digital marketing funnels/retargeting campaigns.

To find out how we can help you reach more customers and create more sales for your business, book your free 30 minute consultation call by clicking here or complete the below form to get your free website audit! We look forward to working with you.

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