Application: Digital Marketing Officer at TEDI London
By Tuan Tran
Key Issues Outlined by TEDI London
Proposed Solutions By TEDI London
Working With Only The Best To Achieve The Best Results
How Tuan can help?
1) Digital Marketing Strategy:
a.) Tuan will facilitate the development and effective execution of a digital marketing strategy and associated plans which are aligned with the overall business and marketing strategy at TEDI London.
i) This will primarily be on online channels, including but not limited to Facebook, Instagram, LinkedIn, Twitter, Google Display Network, AdWords, Email and more.
a) I’ll set-up nurture tools and methodologies for TEDI London.
i) Retargeting: I’ll set up retargeting to target prospects that have been to (website domain tbc) with advertisements that follow them around the web to a variety of web properties.
ii) Email Marketing: I’ll work with the team at TEDI London to figure out the best nurture sales messages, and set up a program to help automatically manage email marketing.
iii) Conversion Rate Optimization: I’ll help TEDI London optimize their website for conversions with the least needed resources possible. We can use low hanging fruit tests that work for a lot of companies.
iv) Google Analytics and Tracking: Making sure we know how visitors are arriving with, converting on, and interacting with the (website domain tbc)
3) Strategy and Miscellaneous:
a) I’ll be available for any miscellaneous marketing needs. This includes but is not limited to:
i) Helping evaluate and develop marketing strategy.
ii) Helping choose marketing software.
iii) Helping collect and develop prospect data-sets for targeting.
iv) Data analysis
v) Helping choose and train marketing hires. (If needed)
I can manage all aspects of planning and execution of the above. I’ll work with your designer on creative and your dev team on tech integrations if applicable.
Examples of Recent Work
Average Click-Through-Rate (CTR) for Facebook Ads: 1.82% (Market Average is 0.90%).
Average Click-Through-Rate (CTR) for Google AdWords: 3.71% (Market Average is 1.91%).